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| Our Banner in the Sky, Frederic Edwin Church |
Every political campaign worth its salt has to have a catchy slogan. This isn’t written down anywhere, but is an implied and inviolable rule of marketing. It is a simple matter of heuristics. If you can easily recall a short and pointed catchphrase then you are more likely to spend time contemplating that particular product or person. I’d argue that De Beers has one of the best slogans: Diamonds Are Forever. It is so successful, in fact, that pretty much every sod that gets married is required to buy a diamond for his betrothed or face incalculable disdain, unending questions, and disapproving looks. The foreverness of diamonds has, for ages, symbolized the foreverness of marriage. You didn’t purchase a lasting gemstone? You have no right to expect a lasting marriage! For better or worse, most Americans are beholden to a powerful social norm that necessitates that we buy diamonds. Perhaps that is why De Beers controlled 90% of the global diamond trade for a number of years.
Yet, despite the outrageous cleverness of some catchphrases, political campaigns often don’t have the astuteness of De Beers. Take, for instance, Franklin Delano Roosevelt’s 1936 campaign slogan: Sunflowers Die in November. What!? As it turns out, Roosevelt was running against Kansas Republican Alf Landon. Thus, since Landon hailed from the Sunflower State, Roosevelt’s slogan was meant to forecast his defeat in the general election. Roosevelt’s forecast was true and Landon lost in a landslide. The efficacy of the political slogan seems unlikely to have been a major contributing factor.
Fast forward to 2016 and the current President Elect’s successful campaign slogan was Make America Great Again. Let that soak in for a while! Regardless of your political leanings (and I’m not here to talk about that), one has to admit that this phrase is quite loaded. On its very face, there are a number of implicit assumptions:
1. America was once great
2. America is no longer great
3. It is possible, through voting, to elevate a candidate to office who will restore America’s greatness
In order to really evaluate this phrase, we have to examine the importance of America’s greatness in the first place. Why do we care about it? Why is it critical that we be a unipolar international hegemon? The answer is because many of us have either an implicit or explicit acceptance of the principle of American Exceptionalism. Simply put, American Exceptionalism is an ideology where the United States of America exists separate from and better than the rest of the nations of the world. American Exceptionalism is a mainstream ideology, at least among Americans.
This much can be easily demonstrated by surveying the past testimonies of U.S. Presidents. American Exceptionalism is perfectly described by former U.S. President Reagan in his retiring address, wherein he quotes Massachusetts Bay Colony leader John Winthrop:
The past few days when I've been at that window upstairs, I've thought a bit of the 'shining city upon a hill.' The phrase comes from John Winthrop, who wrote it to describe the America he imagined. What he imagined was important because he was an early Pilgrim, an early freedom man. He journeyed here on what today we'd call a little wooden boat; and like the other Pilgrims, he was looking for a home that would be free. I've spoken of the shining city all my political life, but I don't know if I ever quite communicated what I saw when I said it. But in my mind it was a tall, proud city built on rocks stronger than oceans, windswept, God-blessed, and teeming with people of all kinds living in harmony and peace; a city with free ports that hummed with commerce and creativity. And if there had to be city walls, the walls had doors and the doors were open to anyone with the will and the heart to get here. That's how I saw it, and see it still.
And how stands the city on this winter night? More prosperous, more secure, and happier than it was eight years ago. But more than that: After 200 years, two centuries, she still stands strong and true on the granite ridge, and her glow has held steady no matter what storm. And she's still a beacon, still a magnet for all who must have freedom, for all the pilgrims from all the lost places who are hurtling through the darkness, toward home.
Reagan’s oratory prowess has been unmatched by American Presidents, until perhaps the administration of Barack Obama. Like Reagan, Obama too was a self-professing believer in American Exceptionalism yet his viewpoint appears to be tempered by the recognition of the contributions of other nations:
I believe in American exceptionalism, just as I suspect that the Brits believe in British exceptionalism and the Greeks believe in Greek exceptionalism. I’m enormously proud of my country and its role and history in the world. If you think about the site of this summit and what it means, I don’t think America should be embarrassed to see evidence of the sacrifices of our troops, the enormous amount of resources that were put into Europe postwar, and our leadership in crafting an Alliance that ultimately led to the unification of Europe. We should take great pride in that.
And if you think of our current situation, the United States remains the largest economy in the world. We have unmatched military capability. And I think that we have a core set of values that are enshrined in our Constitution, in our body of law, in our democratic practices, in our belief in free speech and equality, that, though imperfect, are exceptional.
In appears then that Mr. Trump follows in the footsteps of his predecessors in believing in this nationalistic perspective. At least, he did believe in it at some point. Make America Great Again could easily be rewritten as Make America Exceptional Again. Can we really make America exceptional through voting? Have we then made America exceptional again?
I think not.
This isn’t because I don’t have confidence in the President Elect or because I might disagree with his policies. I don’t believe that we have made America exceptional again because doing so isn’t as simple as checking a box on a ballot. Furthermore, I would posit that American Exceptionalism as a result of geo-strategic location, natural resources, guiding documents, or political institutions does not exist. Rather, exceptionalism, true exceptionalism, is the product of righteousness.
During those times where American exceptionalism peaked, national righteousness was leading the curve. When American exceptionalism faltered, so too did American righteousness wane. Yet, by even mentioning the word righteousness I have already disenfranchised half of my readership. But, hear me out. Righteousness too is a loaded term. I have found that the standard response to the term righteousness is a visceral shuddering. People simply don’t like the term. Righteousness instantly evokes bitter memories of encounters with hypocrites who looked down their noses and judged you harshly, despite their own shortcomings.
The fact is that those people are not righteous. Rather, they are self-righteous. The difference is night and day. From a Biblical perspective, true righteousness represents “ethical conduct that conforms to God’s standards and moral character” (Weirsbe, Warren, Be Skillful, pg. 150). The Hebrew word for righteousness throughout much of the Bible is tsaddiq (צַדִּיק). The best synonyms that we can find for this word are just and blameless. These words don’t have the baggage that righteousness does. If I were to assert that exceptionalism is the product of justice or blamelessness then the reaction is likely to be much less negative.
The Book of Proverbs offers multiple reassurances that national exceptionalism is, in fact, the product of righteousness (11:10-11, 14:34):
When it goes well with the righteous, the city rejoices;
And when the wicked perish, there is jubilation.
By the blessing of the upright the city is exalted,
But it is overthrown by the mouth of the wicked.
Righteousness exalts a nation,
But sin is a reproach to any people.
The reason that we find self-righteousness so loathsome is that its claim to correctness is derived from the person who exhibits the characteristic. Oftentimes, these persons are deeply flawed. Thus, the source of the righteousness is compromised. In practice, a self-righteous person is like a doctor instructing you to treat a case of dehydration by drinking from a poisoned well. Yet, true righteousness is not derived from sinful people but from a sinless God (II Corinthians 5:20-21):
Now then, we are ambassadors for Christ, as though God were pleading through us: we implore you on Christ’s behalf, be reconciled to God. For He made Him who knew no sin to be sin for us, that we might become the righteousness of God in Him.
Given this context, I wholeheartedly agree that we should make America great again! I personally am tremendously broken and subject to all sorts of missteps. But, I know that the source of righteous does not come from within me, but rather from God. American greatness is dependent on American righteousness. American righteousness is dependent upon our knowledge of the Word, our relationship with Christ, and our willingness to do God’s works.
For 2017, won’t you join me in this anthem?
MAKE AMERICA RIGHTEOUS AGAIN












